![]() ![]() One of the primary benefits of using MJML to create content blocks is it ensures your code will render correctly across all different desktop and mobile clients. Why Use MJML to Create Content Blocks in Marketing Cloud? Marketers can leverage MJML to create custom content blocks that contain a variety of components, from images to dynamic content that changes depending on the recipient. The conditional statements and media queries you would typically have to write to ensure your email content is viewable in all email clients are automatically included when you render it to HTML, making emails significantly easier to create. It uses a simple syntax that converts the MJML code into HTML. MJML is an open-source markup language that makes writing HTML emails easier. Salesforce Marketing Cloud: What Is MJML? Leveraging content blocks also makes creating emails easier, allowing more people on your team to learn and contribute to the organization’s email marketing efforts. Often marketing departments struggle with a lack of Marketing Cloud knowledge or experience, limiting who on the team can contribute to email sends. Instead of building a unique email from scratch for every send, with Marketing Cloud and MJML, you can create email templates and blocks of content that can be reused across multiple emails, reducing the development time required for each email. This post was written for marketing teams leveraging Salesforce Marketing Cloud who want to maximize their efficiency when sending emails. ![]()
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