![]() ![]() Track Your LinkedIn Analyticsĭata analytics are the only way to truly know how any online campaign is doing, and LinkedIn is no different. More information can be relayed in less time, so you’ll grow your network faster. And the story is no different on LinkedIn.Īdding video to your LinkedIn posts makes your profile more enticing for visitors and attracts more views. It also increases conversions by 80 percent. Video content increases engagement online, especially when used for marketing purposes. These customer connections are very likely to endorse you for skills and share your posts to their circles.Īlso, adding the LinkedIn Follow button to your website helps you cast a wider net to expand your network beyond just LinkedIn. LinkedIn provides developer tools to allow you to add a “Follow” button to your website. Satisfied customers are great brand advocates as well. All it takes is for them to add your business page as their current employer, and they’ll automatically follow your page.īoosting engagement on LinkedIn should happen close to home - with your current employees. When your employees are connected to your network and actively engage, you greatly increase the reach of your posts. ![]() How? Check out these benefits of highly engaged employees. If your business has employees, you’ll want to engage them on LinkedIn to show off your company culture and help grow your network.Įngaged employees improve your company’s revenue as well. This will help you attract professionals who are interested in specific topics and give you a platform for your posts.Īnother advantage of LinkedIn groups is the ability to share information with people without needing to add them as connections.Ĭreating a group is an awesome first step to blowing up your network in an amazing way. One of the best ways to expand your network is to create a focused LinkedIn group. It will pay off as you get to know your network on a more personal basis. Interact, message, like, follow, post, and comment around. Whether you look at the data or not, there is one thing you should be doing - getting to know your network. It makes sense to analyze these metrics from time to time. Generate quality leads on LinkedIn by posting unique and sensible content that encourages clicks.Ī premium or paid membership on LinkedIn gives you a robust set of data on who’s viewing your profile, reading your posts, and interacting with you. A traditional approach should work just fine on these professionals. What this means is you don’t have to worry about being trendy like BuzzFeed on this network. ![]() Although LinkedIn is one of the most popular social networks among adults aged 30 and older, younger Millennials tend to avoid it. Cater to Your Audienceĭo you know what your LinkedIn audience wants, likes, needs, and will benefit from?Įveryone’s network is different, but you can make a few assumptions based on the data.įor example, comScore broke down the demographic composition of each social media network. They need to be relevant to your target audience, in which case you’ll need to understand who that audience is. ![]() This means you need a header pic, profile pic, and pictures on all posts you publish to maximize your profile’s viewability. On LinkedIn, research shows that including a photo increases views 11x. It’s no secret that images increase engagement on social media posts. This might sound like a simple thing, but it’s really important on LinkedIn specifically. Growing your LinkedIn network is how it happens. This article, in other words, is about you making more money. In this article, I’ll discuss LinkedIn hacks that will triple the size of your network, which in turn will lead to more engagement, conversions, and revenue. You need to grow your network for these marketing efforts to be effective. This large user base makes LinkedIn an ideal platform for marketing B2B products and services.īut here’s the thing. Nearly every professional on the planet has a LinkedIn profile. LinkedIn is a great place to attract business users who are serious about their stuff. When it comes to networking with professionals, there is simply no better place to hang out. ![]()
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